The West Australian community has once again shown its generosity by donating more than 31,148 meals and 11,700 gifts during Hawaiian’s Giving Box Appeal.
Now in its sixth year, the campaign has raised 63% more then results from 2017, significantly helping charities Foodbank WA and Anglicare WA support local families struggling at Christmas.
Gold giving boxes were placed at seven of Hawaiian’s centres, a number of office buildings and 21 primary schools, allowing the community to donate non-perishables or cash.
2018 was the first year the Hawaiian Giving Boxes featured Quest Payment Systems terminals for cash donations to be made with a simple tap.
“We have been overwhelmed with the way Western Australians have participated in this initiative and made the biggest contribution to date,” said Hawaiian CEO Russell Gibbs.
“Support from the Hawaiian Giving Box Appeal has made a considerable difference to families in need this Christmas,” said Anglicare WA CEO Ian Carter.
“Items donated by our generous WA community have brought huge relief and reduced the stress on families trying to provide much-needed items of clothing, household products, gifts for their children and stationery for their school lists.”
Greg Hebble, Foodbank WA’s Chief Executive Officer, said that Hawaiian Giving Box Appeal donation this Christmas period couldn’t have come at a better time, as the charity’s food supply was the lowest it’s ever been.
“We were desperately seeking more food to provide to families in need this Christmas, and Hawaiian answered our call for the sixth consecutive year via its Giving Box Appeal by successfully engaging with their local communities to secure 31,148 meals for vulnerable West Australians,” said Mr Hebble.
Over the course of six years supporting Foodbank WA, the Hawaiian Giving Box Appeal has provided food and funds totalling over 75,000 meals owing to a substantial increase this year due to the introduction of the Quest Payment Systems payment facilities at each Giving Box.
“Hawaiian’s Giving Box donation will be put towards our Christmas Appeal, and the money will be used to purchase key pantry staples and supply them to those in need across the state,” said Mr Hebble.
Last financial year Foodbank WA provided 6.1 million meals throughout the State.
Mr Hebble indicated poverty and the high cost of living are the main reasons why people are unable to purchase enough food for themselves and their families. Christmas is a particularly stressful time, as families have to decide between paying bills, putting food on the table or buying presents, which is why it’s one of the busiest times of the year.
“Our aim is to provide a nutritious meal to those who turn in desperation to food charity, however we can’t hope to help without the generosity and support of community minded and socially responsive corporates like Hawaiian who continue to help year after year,” said Mr Hebble.